CIM Professional Diploma in Marketing

Subject:  Professional Marketing

Study Dates: March 2011– March 2012

Duration: 12 months 

Tuition Language: English 

Qualification: The Professional Diploma in Marketing is awarded by the UK’s Chartered Institute of Marketing

Accreditation: IPT (International Professional Training) Ltd is a fully accredited CIM Study Centre for the delivery of the CIM’s Professional Diploma in Marketing 

Target Market: This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work, or who need greater awareness of working, at the advanced operational and managerial level. 

About the Chartered Institute of Marketing:

CIM is the world’s largest professional marketing body with 50,000 members worldwide and leads the development of professional standards and practice, championing the big issues and new ideas in the marketing world.

CIM’s mission is to be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by governments, marketers, business, education and others.

CIM is committed to delivering world-class support to equip marketers with the knowledge and tools needed to stay ahead and excel in this most challenging of professions, through market leading industry awards, practical courses and professional services which members can call upon whenever they are needed.

Overview: The primary role of marketing is to identify and create value for the business through strongly differentiated positioning. It achieves this by influencing the strategy and culture of organisations in order to ensure that both have a strong customer focus.

This course provides a high level of academic and practical input. At the end of the 4 modules students will be able to effectively contribute to the creation of competitive strategies for organisations and effectively manage their implementation.

CIM courses develop academic as well as practical skills, centred on real life work, and this mix is the main competitive advantage over other marketing courses

Learning Outcomes: By the end of this qualification students should be able to:

• Evaluate the role of the marketing planning process and implementation in a range of marketing contexts, including organisational strategy, culture and the broader marketing environment

• Develop and manage a brand and product portfolio in the context of an organisation’s marketing strategies and objectives

• Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success

• Identify an organisation’s information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects

Structure:

To attain the CIM Professional Diploma in Marketing students are required to complete and successfully pass four programme modules:

Unit 1: Marketing Planning Process (Assessment)

Unit 2: Managing Marketing (Assessment)

Unit 3: Project Management in Marketing (Assessment)

Unit 4: Delivering Customer Value through Marketing (Examination)

Aims and objectives for students:

The Professional Diploma is for individuals looking to build practical skills in operational marketing management, broaden their strategic perspective and:

• Gain the marketing skills needed to maximise opportunities for companies;

• Achieve an internationally recognised qualification

• Become an Associate Member of the Chartered Institute of Marketing (ACIM)

• Understand how to write, implement and evaluate effective marketing plans to meet an organisation’s targets

Delivery mode: The course is delivered in 10 months with 24 full study days of interactive and participatory instruction in Moscow by CIM experts, in 8 x 3 day workshops. There is no requirement to go to the UK.

All workshops are delivered on Friday, Saturday & Sunday and will require no more than 8 days of study leave or holiday throughout the program.

Each module is taught using a variety of learning and teaching methods including:

• Lectures

• Group work

• Self managed study

• E-learning elements around the CIM Learning Zone web page

• Case study activities associated with each module

IPT’s tutors are experienced marketing practitioners with significant experience of teaching across the CIM syllabus. The programme consists of three elements:

• Taught programme

• Home study

• Revision session

1.    Taught programme

The taught programme covers all areas of the CIM syllabus but focuses particularly on the most important, difficult and frequently-examined areas. Throughout the programme emphasis is also placed on exam and assignment writing techniques. Our experienced team of CIM tutors equips students with the tips and techniques to place them in a strong position for passing exams and assessments, with:

24 hours of face-to-face taught tuition for each module studied. This will cover:

• Main theories

• Practical examples

• Case studies

2.    Home study

For each module IPT tutors provide students with home-study guidance to ensure they have time to reflect on their classroom learning and to broaden their understanding, as well as build up all-important exam and assessment writing technique.

3.    Revision session

Each module includes a revision session to reinforce and enhance understanding of key theories and frequently-examined topics. Revision sessions comprise of:

• 24 hours of face-to-face tuition per module

• A review of the key areas of the syllabus

• Incisive assessment technique guidance

Tutors: British, UK based, fully qualified CIM fellows and expert CIM tutors:

Steve Millson (BSc, MSc, CIM, PGCE)

Nationality: British

CIM Diploma Lecturer - Chartered Institute of Marketing:
A. Postgraduate Diploma, Thames Valley University 2006/7 to 08/9: Modules taught include Analysis and Evaluation, Strategic Marketing Decisions and Managing Marketing Performance with outcomes greater than national averages.

B. Professional Diploma, Hammersmith and West London College 2006/7 to date: Modules taught include Marketing Planning, MRI and Marketing Communications. 100% success rate

C. Professional Certificate, City of Westminster College 2007/8: Modules taught included Marketing Environment and Marketing in Practice. 100% success rate by exam; London Metropolitan University 2008/9: Stakeholder Marketing

Business Experience:

1994 - 2004 CEO - Columbia International Ltd, London

1989 - 1994 Divisional Managing Director, FKI plc

1979 - 1989 Sales 7 Marketing Director, Ferguson Ltd

Michael Warner (DipM FCIM FIDM)

Nationality: British

Fellow - Chartered Institute of Marketing

Fellow – Institute of Direct Marketing

Chartered Marketer by CPD

Visiting Lecturer in CIM modules (MIP, MMIP, SMIP and MP) and International Marketing, Cavendish College, London; Thames Valley University, UK

Managing Director – Snowpine (UK) Ltd; Tulip Toys and Gifts (UK) Ltd

Assessment:

This qualification is achievable within 15 months of part time study and is taught by module. All modules are marked by assessment or examination and there are no exemptions granted.

Examinations and assessments are held in Moscow and each programme is scheduled to fit around the CIM’s exam dates and assignment submission deadlines.

Entry criteria:

• Minimum of 3 years work experience in a marketing managerial capacity

• Higher University Education

• Excellent English Language Skills

Course dates:

The Marketing Planning Process – Mike Warner

• Sessions 1 - 6: March 2011 (3 days)

• Sessions 7 - 12: April 2011 (3 days)

• Presentation of assessment – June 2011

Managing Marketing– Steve Millson

• Sessions 1 - 6: June 2011 (3 days)

• Sessions 7 - 12: July 2011 (3 days)

• Presentation of assessment – September 2011

Delivering Customer Value through Marketing – Mike Warner

• Sessions 1 - 6: September 2011 (3 days)

• Sessions 7 - 12: November 2011 (3 days)

• Exam – December 2011

Project Management for Marketing – Steve Millson

• Sessions 1 - 6: December 2011 (3 days)

• Sessions 7 - 12: January 2012 (3 days)

• Presentation of assessment – March 2012

Registration:

Students need to register as members of the CIM and enroll for the examinations. Registration is carried out on-line via the following web-site link:

http://www.cim.co.uk/AboutCim/Membership/HowToJoin.aspx

After enrolment, students need to register for the exams and assessments they will be taking. Exam registration is carried out on-line, via the above web link.

Please note that no late entries will be accepted by the CIM Institute

Course cost: Includes all text books and materials, marking of coursework and projects, assisting with assessments and mock exams

Additional Costs:

• Payable to Anglo-Russian school: Exam invigilation fees – currently RR 2200 per paper (1 module)

• Payable to CIM Institute: Annual membership fee – GBP 155.00

• Payable to CIM Institute: Exam and assessment entry fee – GBP 60.00 per paper (3 modules papers)

Please note that these prices are set by the CIM Institute and the local exam centre and may be subject to change.

IPT is not able to accept payments on behalf of the CIM Institute

Contact:

Tim Newton

Managing Director

IPT (International Professional Training) Ltd

Petrovka Ulitsa 15/13,Office 207, Moscow, Russia

Tel:(+7 495) 228 3513

Fax: (+7 495) 228 3514

Mobile: (+7 903 156 3355)

Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

www.iptrussia.ru